PRIVACY POLICY – NUTRANOVA LABS LTD

This Privacy Policy describes how www.nutranovalabs.co.uk (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit, sign up, or make a purchase from our website.

COLLECTING PERSONAL INFORMATION

We collect the following categories of Personal Information:

1. DEVICE INFORMATION

Examples:

• Browser version

• IP address

• Time zone

• Cookie data

• Pages or products viewed

• Search terms

• Referring website

• Site interactions

Purpose:

• Ensure the Site loads properly

• Perform analytics and improve user experience

• Detect and prevent fraud

• Optimise website performance and marketing

Source:

Collected automatically through cookies, log files, web beacons, pixels, and tags.

Disclosure:

Shared with Shopify and trusted analytics/advertising partners.

2. ORDER INFORMATION

Examples:

• Full name

• Billing and shipping address

• Payment information (processed securely via third-party gateways)

• Email address

• Phone number

Purpose:

• Process and fulfil orders

• Arrange shipping

• Send confirmations and receipts

• Prevent fraud

• Communicate regarding purchases

Source:

Provided directly by you during checkout.

Disclosure:

Shared with:

• Shopify (store platform)

• Payment processors (e.g., Stripe, PayPal, Klarna)

• Shipping and fulfilment providers (e.g., Royal Mail, couriers)

• Fraud prevention services

3. CUSTOMER SUPPORT INFORMATION

Examples:

• Order history

• Email correspondence

• Messages submitted via contact forms

• Any information you provide when requesting assistance

Purpose:

To provide customer service and resolve issues efficiently.

Source:

Collected directly from you.

Disclosure:

Shared with customer support tools and helpdesk platforms we use.

4. SMS AND EMAIL MARKETING INFORMATION

Examples:

• Email address

• Mobile phone number

• Marketing consent status

• Engagement data (opens, clicks, replies)

Purpose:

With your explicit consent, to send:

• Promotional offers

• Product launches

• Abandoned cart reminders

• Shipping updates

• Marketing communications

Source:

Collected when you opt in to marketing communications.

Disclosure:

Shared only with messaging providers (e.g., Klaviyo, Shopify Email, Twilio, Meta, Google) for delivery purposes.

SMS Marketing Disclosure:

By providing your phone number and opting in, you agree to receive recurring automated marketing text messages from NutraNova Labs Ltd at the number provided. Consent is not a condition of purchase.

Message frequency may vary. Standard message and data rates may apply.

You may opt out at any time by replying STOP.
For help, reply HELP or contact us at support@nutranovalabs.com.

MINORS

Our Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe a minor has provided us with Personal Information, please contact us.

SHARING PERSONAL INFORMATION

We share your Personal Information with trusted service providers to operate our business, including:

• Shopify (e-commerce platform)

• Payment processors (e.g., Stripe, PayPal)

• Shipping providers (e.g., Royal Mail and couriers)

• Email and SMS marketing platforms

• Analytics providers (e.g., Google Analytics)

• Advertising platforms (e.g., Meta Ads, Google Ads)

We may also share information:

• To comply with legal obligations

• To respond to lawful requests

• To enforce our terms

• To protect our rights or prevent fraud

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

This may involve sharing browsing behaviour and purchase data with advertising platforms such as:

• Google Ads

• Meta (Facebook & Instagram)

• TikTok Ads

• Other digital advertising networks

Opt-Out Options:

• Google Ads Settings

• Facebook Ad Preferences

• Digital Advertising Alliance (DAA) Opt-Out Tool

You can also manage cookies through your browser settings.

USING PERSONAL INFORMATION

We use your Personal Information to:

• Provide and improve our products and services

• Process payments and fulfil orders

• Deliver shipping and transactional updates

• Send marketing communications (if opted in)

• Detect fraud and enhance security

• Comply with legal requirements

GDPR (UK & EEA)

If you are located in the UK or EEA, we process your data under the following lawful bases:

• Your consent

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests (such as fraud prevention, analytics, and advertising)

Your Rights

You have the right to:

• Access your Personal Information

• Correct inaccurate information

• Request deletion

• Withdraw consent for marketing

• Object to certain data processing

• Request data portability

To exercise your rights, contact:
support@nutranovalabs.com

CCPA (CALIFORNIA RESIDENTS)

If you are a California resident, you have the right to:

• Know what Personal Information we collect

• Request access to your data

• Request deletion of your data

• Opt out of sale or sharing of Personal Information

To exercise your rights, contact:
support@nutranovalabs.com

RETENTION

We retain Personal Information:

• As long as necessary to provide our services

• To comply with legal obligations

• For legitimate business purposes

• Until you request deletion

COOKIES

We use cookies to:

• Enable site functionality

• Analyse website traffic

• Improve user experience

• Deliver personalised advertising

You can control or disable cookies via your browser settings. Please note that disabling cookies may impact website functionality.

DO NOT TRACK

We do not alter our data collection practices in response to “Do Not Track” signals, as there is no consistent industry standard for compliance.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our practices.

Any updates will be posted on this page with an updated revision date.

CONTACT INFORMATION

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

NutraNova Labs Ltd
Email: support@nutranovalabs.com
Website: www.nutranovalabs.co.uk